Bluff Avenue Privacy Policy

Bluff Avenue welcomes feedback on this document and policy as the Bluff Avenue service is currently in an early testing stage. As Bluff Avenue evolves over the next several months, we expect to incorporate improvements in response to community feedback. Please send comments to .

Bluff Avenue is a free service for organizing and playing poker games. We designed this innovative service with both its usefulness and your privacy in mind. This policy describes the types of personal information we may collect and how we use it to provide Bluff Avenue.

By using Bluff Avenue, you agree to the collection and use of your personal information as described in this policy. If we make any significant changes to this policy, we will notify you by posting a notice of such changes on the Bluff Avenue login page.

You should know:
  • We collect limited account information and store and maintain your account and email messages on our servers.
  • We will never rent, sell or share information that personally identifies you for marketing purposes without your express permission.
  • You can update your account information and preferences at any time.
At this time Bluff Avenue is only available to users who are at least 18 years old. If you are under 18, please do not use the Bluff Avenue service.

What personal information does Bluff Avenue collect?

Account information

When you register with Bluff Avenue, we will request some personal information, including your first and last name, a user name (which will be used for your email address) and password to create your account. Your password will be maintained on our system in an encrypted form. Just in case you forget your password, we also may ask you to choose a secret question and answer and provide a secondary email address where we can contact you to re-access your Bluff Avenue account. If you already have a Bluff Avenue account, we may ask you for some additional information to enable an email account.

You may volunteer additional personal information at other times including, but not limited to, creating a Public Profile, uploading personal pictures, or creating Weblogs ("blogs"). Any additional personal information that you submit to Bluff Avenue will be protected under the terms and conditions of this Privacy Policy.

Browser Information

Every time you visit a page on the Internet, your web browser sends specific information to the web site you are visiting. Bluff Avenue's server logs automatically collect and store this information from your web browser, including your IP address, specific type of browser software, Bluff Avenue- related cookies (see below), and the pages you visit at Bluff Avenue.

We use this information primarily to help diagnose and fix any technical problems that you may encounter. But we also use IP information to help us limit access to Bluff Avenue by users who have violated our Terms (or to help users block access to their Bluff Avenue sites by other users).


A cookie is a small data file that is sent to your computer when you first visit a website. Bluff Avenue uses cookies to recognize you when you return to Bluff Avenue and to keep track of your username and password when you are signed in (so you don't have to re-sign in every time you visit a new page at Bluff Avenue). As with most website cookies, our cookies include an identification number that is unique to the computer you are using. This identifier helps us better understand our user base and how they are using our site and services.

When you visit Bluff Avenue and create a Bluff Avenue account, we set and access cookies on your computer. We use cookies for a number of reasons, such as recognizing you when you visit the site, displaying the site according to your chosen user settings for language, and maintaining the security of your account. Bluff Avenue may share cookie information among its other services for the purpose of providing you a better experience. For example, you may use your Bluff Avenue account to access other Bluff Avenue services such as Bluff Avenue Groups or Bluff Avenue Answers. We may also use the cookies to collect aggregated information about the use of Bluff Avenue to maintain, analyze and improve the service.

We believe our cookies improve the quality of our services. If you prefer, however, you can reset your browser so that it refuses all cookies, or notifies you when a cookie is being sent. Parts of the Bluff Avenue website may not be available if you refuse cookies.

Log information

When you use your Bluff Avenue account, we collect certain information (the same information that most web sites log when they are accessed). This information, contained in the "header" of your request to access the Bluff Avenue page, usually includes the browser type you used, your Internet Protocol address, and the date and time of day. In addition, we log the unique ID provided by our cookie and the URL of the last site you visited.

As a basic matter, we need this information to help us provide our services to you. For example, we need to validate your identity in order to maintain the security of your mailbox. We also need to know what Internet Protocol address your query came from so we can send the appropriate pages back to you.

In addition, we log this information for internal business purposes. For example, this log information helps us determine how well our services are working so we can continually improve the quality of Bluff Avenue. The log information is also important for security, audit, quality improvement, and other internal business purposes.

Who else collects personal information from me?

Any personal information that you volunteer on (any URL that starts with is collected by Bluff Avenue alone, unless specifically noted otherwise.

How does Bluff Avenue use my personal information?

Bluff Avenue uses your personal information primarily to customize your experience using the Site. The more information you volunteer, the better we can personalize Bluff Avenue's products and services to match your needs and interests.

To continue to provide Bluff Avenue's products and services free-of-charge, Bluff Avenue may display advertisements or other promotional information. Any additional personal information that you volunteer will help Bluff Avenue customize the advertisements it displays to match your interests.

Bluff Avenue does not share any personally identifiable information with advertisers. Bluff Avenue may share general demographic information with advertisers and business partners (such as aggregated statistics about members' interests and occupations). But Bluff Avenue never gives advertisers access to your individual personal account information.

As a standard email protocol, when you send an email from your Bluff Avenue account, Bluff Avenue includes your email address and user name in the header of the email. Beyond this, we do not disclose your personally identifying information to third parties unless we believe we are required to do so by law or have a good faith belief that such access, preservation or disclosure is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or governmental request, (b) enforce the Bluff Avenue Terms of Use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues (including, without limitation, the filtering of spam), (d) respond to user support requests, or (e) protect the rights, property or safety of Bluff Avenue, its users and the public.

How can I control the privacy of my Bluff Avenue Site?

You have complete control over which items and areas of your Bluff Avenue Site are publicly viewable.

To change the privacy status of any item, click on the "public" or "friends only" or "private" label to the right of the item or the "edit or move" link to the right of the item. Inside the resulting edit window, you will see a pair of radio buttons allowing you to alter the privacy status of the item.

"Public" items are published on a special public version of your Bluff Avenue Site, accessible to anyone browsing the Bluff Avenue Community.

"Friends Only" items are visible only to people you have confirmed to be your friends (and are thus on your Friends List).

"Private" items appear only on your private Bluff Avenue Site, accessible only by you (or anyone to whom you've given your username and secret password), invisible to the rest of the Bluff Avenue Community.

What can I do to protect my Bluff Avenue account?

Be careful to keep your Bluff Avenue username and password secret! Anyone who knows your username and password can log onto your Bluff Avenue account.

If you are using a shared computer to access your Bluff Avenue account, remember to log out of Bluff Avenue before you leave that computer. If you forget to log out, the next person who uses that shared computer may have access to your Bluff Avenue account.

To minimize the risk of other people accessing your private Bluff Avenue account, we suggest you log out of Bluff Avenue before you leave any computer that you use, even a personal one.

What does Bluff Avenue do to protect my private and personal information?

Bluff Avenue has built a secure infrastructure to safeguard your private information. We will continue to do everything we can to maintain and improve the security of our network. After all, every Bluff Avenue employee is also an active Bluff Avenue member. We all understand the importance of maintaining a secure system for our private and personal information.

No data transmission over the Internet, however, can be guaranteed to be 100% secure. Although Bluff Avenue pledges to put forth its best efforts to protect your private information, Bluff Avenue cannot ensure or warrant the security of any information you transmit to or from our online products or services, and you do so at your own risk. For further information on this subject, please see our Terms.

Is there anything else I should know about privacy issues?

We will do everything in our power to maintain your privacy and online security. Strong privacy and security, however, requires effort from both Bluff Avenue and its members. Please be sure to follow the advice listed above for protecting your Bluff Avenue account. The best way to protect your privacy is to protect your password; change your password often, and keep it secret, even from Bluff Avenue employees.

Bluff Avenue employees will never ask you for your password.